Who Says E-Cover Is Not Important?
“E-Cover is as much important as the content of your product”
When making a statement like the above, it’s always debatable. Some marketers will say that they can write a thousand words without a single graphic and make tons of money.
It’s undeniable that it can be done, but what I want to add here is that if you have an e-cover to your digital product, a few things will happen.
1. People will visualize your product better even if you know that your product is digital and it can’t be hold in hand.
For example, your ebook will just be another ebook if it’s in pdf format, but if you have a beautiful graphic of the ebook, people will associate the product with the picture, text, color and size of the graphic of your ebook.
2. People will remember your product much longer.
When people see the e-cover, they’ll say, “oh! that’s Online Profits Made Simple ebook” because I’ve seen it before.
Compare that to reading in between lines of sea of words. You might get lost and still can’t find the title of the ebook.
3. People will be more interested in the product, and that helps sales.
Imagine creating a CD e-cover to your video product professionally. The CD cover looks nice and it seems so real that only professionals can produce quality product such as what you have.
Now, you know that your online video could be a simple Camtasia recording and uploaded to your web server. It’s like most marketers are doing out there.
But, because of the graphic, your potential buyers will see that your product is much more pofessionally done and they are willing to buy the products with high quality.
Of course, at the same time, your product really has to be high quality product.
The next question that you want to ask is where to get these e-covers done. Obviously, not everyone (including me) is creative enough and has the expertise to design an ecover.
The answer is to hire graphic designers to do the ecover for you.
If you think hiring a graphic designer for your e-cover is expensive, then do your research on the internet again and you’d be surprised to see some designers are willing to design an ecover for less than $50.
Go ahead and do some research on your own.
All right, I guess this post is getting longer but I really want to let you know a few graphic designers that I hired recently for my products targeted to my local market.
I hope you’ll stay tuned. 
About the Author
Zamri Nanyan believes that anyone can make money online successfully, provided they have proper business mindset and persistent action. For more great business tips, go to http://www.zamrinanyan.com and subscribe to his “Online Profit” e-course for FREE.
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Hi Zamri,
You hit the nail on its head. It’s all about packaging what you have to offer. As a practising advertising professional for more than 17 years, I completely agree with your views. And would like to add that an apt cov er title or a fabulous headline or tagline would do wonders to your offering. In fact, I have a great team of professionals copywriters, art directors and graphic designers in my small ad shop Creative Garage in Chennai, India. I could offer our services to i-marketers who’re looking for such services at a great turn around time.
Hi Ravi,
You can leave a comment on how people can contact your for your service here.
All the best to you!
Zamri
These are some great points, especially #2. Branding is so important and graphics are the easiest way to do it! Thanks!