The Viral Marketing Secret Behind “IM-Myth” Report
by Zamri Nanyan

Now that IM-Myth fever has gone, I would like to write a little something for everyone to benefit.

Before I continue, personally, I think that IM-Myth in general is a great report that if it was sold even at $17, there would be a lot of people willing to make an investment. The report reveals how Russell Brunson created his business empire using a few powerful offline strategies. Before this, I have read and studied how an offline promotion can grow your internet business but never before I found an individual that really does it (like explained in the report). And Russell successfully gives a vivid picture of how he’s doing it.

All right, I’ll leave out the details of the product review for now because you can read it yourself.

Now, let’s see how Russell is using a “Pay-Per-Subscriber” concept and a viral marketing strategy to push for the “IM-Myth” report.

“Pay-Per-Subscriber” service like WorldWideLists.com is nothing new. You pay the company for every subscriber that the company delivers to you. Then, you have the rights to keep these subscribers and send any emails or promotions about your business - and, that’s how you build a mailing list.

In giving “IM-Myth” report for free, it’s like applying a “Pay-Per-Subscriber” service like I mentioned above. But, it gets interesting because every subscriber that Russell manages to get from his viral promotion now knows who Russell is and it makes it easier for him to contact him in the future (not like getting a cold lead from the “Pay-Per-Subscriber” service). So, the probability that these subscribers becoming more responsive to Russell’s offer is high.

I’m convinced that Russell already did his calculation about how much a subscriber is worth and from there, he would come up with a $1 giveaway for every report download.

After this step is well-thought through, Russell will give a $1 incentive to everyone who could bring him a new subscriber. Because the report is free and anyone can generate an extra side income by spreading the report for free, it attracts lots of people to participate in this viral marketing phenomenon.

And, it doesn’t stop there. Every promotion done by a marketer has a potential to get another marketer on board, who eventually refers more marketers.

In the end, the promotion becomes even more widespread all over the internet.

Not only Russell is making himself more famous and well-known, but he is also collecting thousands of new subscribers into his mailing list.

Ponder upon the marketing strategy behind IM-Myth report giveaway and don’t forget to apply the knowledge exposed to you in the report as well. You’ll know that this is one great marketing strategy to study (both inside the report and explained here).

About the Author

Zamri Nanyan believes that anyone can make money online successfully, provided they have proper business mindset and persistent action. For more great business tips, go to http://www.zamrinanyan.com and subscribe to his “Online Profit” e-course for FREE.

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ps. Affiliate program for IM-Myth has ended today, and below is an unofficial result on my promotion. Not bad for giving out a free report, eh?